Mobile apps have become a necessity for any business seeking to retain or expand its market share, enhance field services management, improve collaboration between employees or find ways to “work smarter.” The rapid growth of mobile devices has driven the development of a plethora of apps that are designed to perform a variety of functions. However, not all mobile apps survive very long once they are launched — many can’t even make it past the beta version. Failed apps typically have one or more of the following problems that directly contribute to their demise.
Poor User Experience
The number-one reason for failed mobile apps is poor user experience. This can be the result of any of the following:
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- Poorly Designed User Interface: Mobile apps are not just miniaturized versions of a desktop app. Mobile devices have smaller screens and different methods of navigation. Regardless of which device or platform users employ to access the app, they expect the app to be responsive, recognize the device in use and automatically adjust.
- Lack of Adequate Planning: Designing a mobile app requires a different approach than designing a desktop app. However, regardless of platform, a good app begins with a good definition of what the app must do. Because mobile devices have not been around as long as desktop computers, users have less experience with mobile apps. This makes it more difficult for businesses to communicate exactly what they need in a mobile app. As a result, the app may be completely unsatisfactory.
- Lack of Appropriate Development Method: There are two primary methods of developing software. The traditional method is referred to as the waterfall method. Apps developed using the waterfall approach begins with a well-defined set of specs and development moves from point to point in a steady, forward-moving progression. Once the wheels are put in motion, revisions will be costly. The second method, called agile development, is more suitable for developing mobile apps. The project is divided into a number of steps or modules that can be completed independently. As each feature is developed, modifications can be made easily, quickly and economically. Customers can review each feature or function independently, and frequently, each can be deployed separately.
- Insufficient Testing: When it comes to releasing a mobile app, making sure that it functions properly on “most” mobile devices is not enough. Apps need to be tested on every platform and screen size that might be used to access the app.
At PhaseAlpha, we have developed mobile apps for industries that range from HVAC contractors to manufacturers. We routinely work with clients from all parts of the globe. Our engineers understand the importance of delivering a quality product on the first attempt, and as a result, we have a 100-percent success rate. We can guide you every step of the way as you plan, test and deploy your mobile app. You can contact us at (913)648-9200 or at info@phasealpha.com.